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Make ice-cream that fits millennials who want to embrace a wellness lifestyle

Invent an ice-cream brand that fits millennials who want to embrace a wellness lifestyle.

4-pages presentation with images and text

5 Pemenang 5 Favorit Komunitas 96 Kontributor 112 Media diterima 36 Negara 10 Bahasa
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Unilever Unilever

Thank you for all of the wonderful entries we received. Some brilliant ideas, great designs, unique elements in either communication, business model or benefits. I had many of your ideas on our shortlist and found the final choice very hard. We are still working with many of the ideas to see which ones would truly win with consumers.

Please keep ideating and creating and I hope that you will see more wellness ice cream products coming to a place near you soon.

Pemenang Hadiah Juri

Pemilihan oleh Unilever

Evelyn_Green
Evelyn_Green Hadiah #1
Evelyn_Green 93.460 Skor Kreatif
  • Desain Grafis
  • Penulisan Kreatif
  • Desain Label & Kemasan
Singapura

Hadiah #1 €5.000 untuk Halo Superfood Ice Cream Unilever

I loved the rounded feel of a true millennial brand, with the combination of non dairy and superfoods that still sounded tasty. and beautiful packaging design and a beautiful care for the planet and growers. Well done.

Unilever
eepigni
eepigni Hadiah #2
eepigni 79.720 Skor Kreatif
  • Desain Grafis
  • Video
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
Spanyol

Hadiah #2 €2.500 untuk The Fresh Start Initiative

I absolutely loved the fresh start thinking, combining artisanal daily made ice cream with an opportunity for getting people back into employment. A social purpose close to our hearts. Thank you.

Unilever
Mengboy
Mengboy Hadiah #3
Mengboy 127.140 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
Malaysia

Hadiah #3 €1.000 untuk Ohm

I really liked the way you designed and created this incredibly peaceful and wellness based brand and products. I could imagine myself taking a moment out and loved the notion of spa popsicles. Thanks.

Unilever
AnnaNThang
AnnaNThang Hadiah #4
AnnaNThang 903.410 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
Amerika Serikat

Hadiah #4 €1.000 untuk Breyers Botanicals ~ Ice Cream Tonics

I thought the design was wonderfully premium and mouth wateringly attractive ingredients, and loved the use of partnerships with chefs and herbologists to make this something different. Good job.

Unilever
depaccoteam
depaccoteam Hadiah #5
depaccoteam 97.070 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
Filipina

Hadiah #5 €500 untuk FIDA DIDA ICE CREAM

I really like the fresh and colourful nature of this fruit and veg ice cream brand, and the fact that you focused on a gourmet experience not a healthy one which was implicit. Thank you.

Unilever

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