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Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.

Imagine a new ice cream cabinet that grabs attention, engages people and connects better with them, to make ice cream the number one snack option!

Presentation with visuals and texts (4 pages max)

3 Pemenang 4 Favorit Komunitas 77 Kontributor 82 Media diterima 32 Negara 9 Bahasa
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Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

Pemenang Hadiah Juri

Pemilihan oleh Unilever

theblueoctopus
theblueoctopus Hadiah #1
theblueoctopus 181.170 Skor Kreatif
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  • Desain Label & Kemasan
  • Fotografi
Singapura

Hadiah #1 €3.000 untuk Walls The Tower. Above it all.

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

Unilever
aline_ferreira
aline_ferreira Hadiah #2
aline_ferreira 192.650 Skor Kreatif
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Brasil

Hadiah #2 €1.500 untuk “Wall’s Heart”

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

Unilever
kamshiyolga
kamshiyolga Hadiah #3
kamshiyolga 61.060 Skor Kreatif
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  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
Ukraina

Hadiah #3 €500 untuk World without borders!

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.

Unilever

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