Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.
Wall’s, the brand that produces Cornetto, Magnum and Solero believes that the way ice cream is offered to people needs to be changed in order to be more visible and more engaging, so it will fit into peoples’ lives. Ice cream is sold in ice cream cabinets that haven’t changed much in the past 50 years.
Imagine a new ice cream cabinet that grabs attention, engages people and connects better with them, to make ice cream the number one snack option!
The objective for Wall’s is that people pick ice cream and not any other snack. Wow us with incredible disruptive digital experiences and modern cabinets!
Frormat: Presentation with visuals and texts (4 pages max)