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Invent a new and disruptive concept to attract French teens to Trésor cereal.

Invent a new and disruptive concept to attract French teens to Trésor cereal, following one of the two insights listed below.

Two pages PDF with visuals and text

4 Pemenang 3 Favorit Komunitas 45 Kontributor 58 Media diterima 18 Negara 6 Bahasa

Kellogg's Kellogg's

Thank you for taking part and for all your ideas. It was really difficult for us to choose our winners and we want to thank you for all your efforts in making this process really exciting and fresh with your great inputs.

Pemenang Hadiah Juri

Pemilihan oleh Kellogg's

ludmila_lak Hadiah #1

ludmila_lak 147.880 Skor Kreatif

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Penulisan Kreatif
Desain Label & Kemasan
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Penulis Skrip

Rusia

#1 Hadiah €1.500

For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!

The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!

Kellogg's

shobz Hadiah #2

shobz 574.130 Skor Kreatif

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Video
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Desain Label & Kemasan
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Penulis Skrip

Filipina

#2 Hadiah €600

I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!

We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.

Kellogg's

azoulayraphael3 Hadiah #3

azoulayraphael3 87.390 Skor Kreatif

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Desain Label & Kemasan

Prancis

#3 Hadiah €400

I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!

Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.

Kellogg's