Through a video, show us how to creatively tell active people that daily consumption of Berocca can give them the edge to get ahead.
Berocca is a dissolvable multivitamin tablet which is popular all over the world. As a brand, Berocca believes in helping people with their personal achievements. It was traditionally being used to feel better after a heavy night of partying. It was later used in anticipation of ‘big days’ which requires a lot of mental sharpness and physical energy.
We want to change active people’s perception about Berocca from ‘only for hangover and big days’ to ‘everyday enabler for mental sharpness and physical energy’ that will give them the edge to get ahead.
Through a fun and engaging 45 seconds social content video, convince active people that daily consumption of Berocca gives them the edge to get ahead in life.