Reinvent handles for manual razors !
Shaving is an essential part of men’s grooming routines in order to look and feel good.
In the razor industry, we are seeing a lot of new players arriving lately. These new brands offer innovative solutions to men who are looking for simpler and more affordable options.
The focus of this contest is men’s refillable manual razors. These razors are made up of one handle and a cartridge (the razor head) that can be changed. Unlike the disposable razors that you dispose of after a few uses, the refillable razor can be used longer. You keep the handle and change only the head when it is necessary.
Despite recent changes and innovations, refillable razors’ handles could still be improved. So, our sponsor wants to re-invent the refillable manual razor handle for men. Can you help?
Format : Two pages with visuals and text