New Medecines for Africa Kontes Berakhir
eÿeka Express

- Really innovative, disruptive idea.
- 2 in one benefit: Efficient and safe. It solves the issue of polluted water, the most important concern in Africa, on top of treating the symptoms
- Can be developed for an extended range of products, could work across all categories capitalizing on our current tabs/pills portfolio (potential of being patented?)
- Fit for all markets across Africa continent and beyond (ie: India)

Specially on C&C category: innovative and differentiated approach combining cultural habits (tea consumption) with active ingredients from
well known herbal extracts:
- Specially developed for African markets
- Key benefit: efficient/ easy to use/higher compliance (tasting pleasure)
- Fit for all markets across Africa continent

Combined innovative device with traditional African remedies.
- Flexibility/ versatility and convenience: easy to use, safe (W/O water), route of administration chosen by the consumers, adapted for the entire family
- Fit for all categories, all markets in Africa
- accessible