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Inspire bonding moments over sweet snacks

Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners.

A presentation with a catchy name / headline, text and visuals (sketches, illustrations, pictures). You can feature one brand, or all of them. The point is that the idea can eventually be done for the 5 brands.

Baca seluruh brief

5 Pemenang 5 Favorit Komunitas 54 Kontributor 77 Media diterima 24 Negara 8 Bahasa
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Nestle Nestle

Thanks for all your entries to help people get even more enjoyment out of there shared treating moments. Hope to see some of the winners ideas come to life in store soon.

 

Pemenang Hadiah Juri

Pemilihan oleh Nestle

MarcoAFerraresso
MarcoAFerraresso Hadiah #1
MarcoAFerraresso 206.530 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Desain Label & Kemasan
  • Fotografi
Brasil

Hadiah #1 €3.500 untuk Aero Bubbles Wheel

The way the idea enhances the eating experience both functionally through a bowl sharing format and emotionally by creating game play and talkability without being over complex and unfeasible to make.

 
Nestle
Charz
Charz Hadiah #2
Charz 127.640 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Animasi
  • Desain Label & Kemasan
  • Fotografi
Inggris

Hadiah #2 €2.000 untuk Bittersweet

The simplicity of creating an interaction between people going with the trend of dual screening and using mobile technology versus trying to buck it and bringing the iconic treats to life. This idea was more specific and achievable than lots of other gaming entries.

 
Nestle
gaiariva
gaiariva Hadiah #3
gaiariva 786.430 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
  • Penulis Skrip
Italia

Hadiah #3 €1.000 untuk The Social Bowl

The way the idea enhances the eating experience functionally by creating a bowl but can also be adapted to add some theatre to the moment with a shape that links to festive occasions.

 
Nestle
Acel
Acel Hadiah #4
Acel 129.380 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
Swedia

Hadiah #4 €500 untuk KitKat360°

The long term thinking of how digital technology could bring to life a shared and unique experience to add value to the moment of sharing a treat.

 
Nestle
MarcoAFerraresso
MarcoAFerraresso Hadiah #5
MarcoAFerraresso 206.530 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Desain Label & Kemasan
  • Fotografi
Brasil

Hadiah #5 €500 untuk Mix flavors creates connections

A simple in store approach that heroes the individual appeal of treats and allows everybody's needs to be met. Adapting the shape to a top and bottom tub would aid feasibility in store to avoid need for a connecting lid.

 
Nestle

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