Quirky Food Complement for Mid-morning Break Kontes Berakhir
Flash

The overall quality of the idea and thought behind it inspired the team to think further and look for ways to break barriers between playfulness, what can actually be done and what will still be considered "clean" during consumption. Even though the idea directly might not be implemented it inspired further discussion around the motivations behind it and what is trying to be achieved.

This idea combines a solution cluster we created for further experimentation thanks to many of the ideas received from Eyeka with the extra playfulness that could close the deal with the target.

It is an overall very attractive and playful idea. It is easy to combine attractiveness and healthyness and the concept behind the idea is not seasonal, but actually it has a universal appeal for the target group.