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Invent a quirky food complement for preteens at school!

Invent a quirky and fun daily food complement for mid-morning breaks at school that both preteens and their parents will love.

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3 Pemenang 53 Kontributor 86 Media diterima 24 Negara 7 Bahasa

Mereknya rahasia

Thanks to everyone for the wonderful ideas. It was a difficult challenge, easy to go to far or fall short. All ideas received helped us detect common themes that should be included when addressing this target group and enhancing our experimentation to come up with a relevant and differentiated solution for kids that is both healthy and attractive for repetitive consumption.

Pemenang Hadiah Juri

Pemilihan oleh merek

phartye_89
phartye_89 Hadiah #1
phartye_89 75.070 Skor Kreatif
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Nigeria

Hadiah #1 €750 untuk Twin Cookies

The overall quality of the idea and thought behind it inspired the team to think further and look for ways to break barriers between playfulness, what can actually be done and what will still be considered "clean" during consumption. Even though the idea directly might not be implemented it inspired further discussion around the motivations behind it and what is trying to be achieved.

Merek
dbaklein
dbaklein Hadiah #2
dbaklein 502.500 Skor Kreatif
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  • Video
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  • Animasi
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Amerika Serikat

Hadiah #2 €500 untuk Emoji Waffle Bites

This idea combines a solution cluster we created for further experimentation thanks to many of the ideas received from Eyeka with the extra playfulness that could close the deal with the target.

Merek
olimpik123
olimpik123 Hadiah #3
olimpik123 260.470 Skor Kreatif
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Ukraina

Hadiah #3 €250 untuk cookie in the form of "Zombie Fingers".

It is an overall very attractive and playful idea. It is easy to combine attractiveness and healthyness and the concept behind the idea is not seasonal, but actually it has a universal appeal for the target group.

Merek

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