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Re-fresh NESTLÉ chocolates into gifts worth craving

Create an unexpected, original and slightly more premium chocolate gifting idea that both the giver & the receiver would be excited about.

A presentation with texts and visuals (sketches, illustrations, pictures) of a chocolate gifting concept: regardless of the route you select, please create 1 idea that works any time of year, and 1 that is customized to Easter or Christmas. PDF, 5 pages max. 

Baca seluruh brief

5 Pemenang 7 Favorit Komunitas 69 Kontributor 103 Media diterima 30 Negara 8 Bahasa
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Nestle Nestle

We'd like to thank eveyone that took part in our contest. We were amazed by the number of ideas and you all made us think quite differently about the ways that we could take our brands forward in Gifting in the future. 
So we really appreciate all the time and effort that you took to bring your ideas to life for us.

Pemenang Hadiah Juri

Pemilihan oleh Nestle

ludmila_lak
ludmila_lak Hadiah #1
ludmila_lak 188.490 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
  • Penulis Skrip
Rusia

Hadiah #1 €3.500 untuk Gift tower

For me was very pleased and really intresting participation in this contest!
 And I'm very glad that my idea liked! Thanks Nestle and Eyeka!

WE loved the idea that someone could interact and have fun with this pack and will look to build this idea with some of our children's brands like Smarties & Milkybar as special gifts for Christmas and the other seasons.

 
Nestle
jamesdesign
jamesdesign Hadiah #2
jamesdesign 412.220 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
  • Penulis Skrip
Inggris

Hadiah #2 €2.000 untuk 3D CIRCULAR GIFTING

I really enjoyed working on this brief and I was confident I had a great concept, but it's fantastic when a massive brand like Nestle confirms that by choosing it as a winner! thanks to Nestle and thanks eYeka!

 

We loved the tactile nature of this pack and the fact that it presented a countdown in a different shape. So it has really made us think about how we might use shape to make our advent calendars much more interesting shapes in the future.

 
Nestle
mhfrois
mhfrois Hadiah #3
mhfrois 742.280 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Penulis Skrip
Brasil

Hadiah #3 €1.000 untuk SWEET EMOTIONS MILKBAR - MARSHCHEESEMALLOWSS

I am very happy to have won my seventh prize in just 16 months of eYeka.
Gratitude Nestle! ALOHAAAAAAAAAA !!!

We thought the idea of using emoticons on a product to allow people to send a small message to a loved one was really nice. The shape made us think of Smarties so we are looking into how we might be able to build this idea for Smarties.

 
Nestle
newers11
newers11 Hadiah #4
newers11 14.750 Skor Kreatif
  • Desain Grafis
  • Desain Label & Kemasan
  • Fotografi
Swiss

Hadiah #4 €500 untuk ME2U - NESTLÉ CHOCOLATE & SWEETS GIFTING

We thought the this idea of a personalised and simple but intriguing gift was very appealing so we will be looking into how this could fit with our Quality Street brand.

 
Nestle
oneneno
oneneno Hadiah #5
oneneno 72.850 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
Yordania

Hadiah #5 €500 untuk Quality street picnic basket

We have often thought that maybe we should put a range of our products together at Easter time - so that everyone would have something that they liked to share. This basket idea would be a lovely way of presenting that Easter hamper.

 
Nestle

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