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Make bright white laundry meaningful & interesting again

Create a poster for Tide that redefines whiteness in laundry so it’s more creatively interesting, meaningful and appealing to Mums.

A poster with a tagline, including an explanation of the idea.

Baca seluruh brief

3 Pemenang 4 Favorit Komunitas 80 Kontributor 130 Media diterima 35 Negara 9 Bahasa
48602b971ece4658a3b2afcbb756e90f

Tide P&g

Thanks everyone for your participation! There were many interesting and insightful submissions and we enjoyed reviewing all of them.

 

Pemenang Hadiah Juri

Pemilihan oleh Tide

oneneno
oneneno Hadiah #1
oneneno 121.230 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
Yordania

Hadiah #1 €3.000 untuk Clean means whiter than natural

Thanks for participating! We really liked the reframing of a white that is whiter than nature. This was truly a new way of looking at whiteness that we did not get from any other submissions.

 
Tide
Samira-Rafi
Samira-Rafi Hadiah #2
Samira-Rafi 3.210.480 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
  • Penulis Skrip
Maroko

Hadiah #2 €1.500 untuk As new !

Thanks for participating! The visual idea of being so clean and white that the shirt is old, but would never realize it is interesting and directly linked to the category. Well done!

 
Tide
ggmcc1108
ggmcc1108 Hadiah #3
ggmcc1108 200.440 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
Hong Kong

Hadiah #3 €500 untuk Tide’s alarm

Thanks for participating. We really liked two things about this submission. First -- Tide to the Rescue with the very nice visualization of the Tide logo on the alarm bell. Second -- the "uh-oh" moment when dirt happens and strong positioning of the brand to be the hero.

 
Tide

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