Make everyone entering a 7- Eleven buy a cold drink!
Have you been to a 7- Eleven? It’s a convenient store that’s open 24 hours, 7 days a week, present almost everywhere, in office, residential, urban and traffic areas such as high ways, gas stations. It provides fast and convenient solutions to satisfy every changing needs of customers.
Most of the visitors who are not buying a cold non-alcoholic-drink mostly buy services, food (a quick meal, a snack…), an alcohol drink or a pack of cigarettes….
We want to influence all these visitors who go in a 7-Eleven and go out without a drink, whether they came only for food, cigarettes or for a bar of soap!
Can you help 7-Eleven to make every shopper buy a cold drink every time they visit?
Make shoppers at 7- Eleven grab a cold drink, even when they are not there for one!
Format: Visuals and texts with answers to questions (4 pages max)