Invent a disruptive new Sunlight Fabric Cleaning product
Sunlight is a well-known and loved dishwashing liquid brand in Indonesia. It’s widely used for its grease removal abilities as well as the pleasant lime fragrance it provides. Sunlight wants to innovate in the Fabric Cleaning category (detergent powder, liquids, creams, gels, etc.) and enter the market with an innovative product. Through innovative features and benefits, they want to make the laundry process easier and provide a great experience through other sensorials like fragrance, cooling, smooth fabric texture etc. They want to tap into your creative and innovative minds to invent a new Fabric Cleaning product for the Indonesian market. This is your opportunity to inspire a consumer products giant like Unilever to disrupt the Fab Cleaning category with an innovative product!
Invent a disruptive new Sunlight Fabric Cleaning product which will provide unique benefits to make the laundry process easier and delightful for Indonesian women
Format: Presentation with visuals and text (Maximum 3 pages per entry)