A new value menu for McDonald’s US. Kontes Berakhir
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Invent the next McDonald’s value menu!

Invent the next McDonald’s value menu!

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McDonald's Mcdonalds

Thank you so much everyone who participated. Your input was highly valuable and really insightful, interesting, and unique. The approaches you all came up with to solve for the challenge were thoughtful and well articulated. All of your hard work is much appreciated. Thank you so much.

Pemenang Hadiah Juri

Pemilihan oleh McDonald's

ma-create Hadiah #1
ma-create 930.900 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Penulis Skrip

#1 Hadiah €1.250

Our client really liked the uniqueness of of the more you order the more you save. It will really help them think about driving incrementality and promote people to order more from the Value Menu to make a complete meal and feel valued and rewarded.

Voine Hadiah #2
Voine 42.450 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Penulis Skrip

#2 Hadiah €900

Flipping the narrative with beloved McDonald's fries being the hero. It was also unique how upon buying a fry you "unlocked" special savings and encouraged people to make a meal or combo in a way no other fast food restaurants are doing right now.

conceptionredaction Hadiah #3
conceptionredaction 179.620 Skor Kreatif
  • Penulisan Kreatif
  • Penulis Skrip

#3 Hadiah €600

The idea of unlocking savings. So by ordering a meal you unlock special pricing on an assortment of other items. The client quite liked the idea of "unlocking savings" to represent value in a new way.


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