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Reinvent Butter to cater to changing French breakfast routines that consume less and less butter at breakfast.

Invent a new Président breakfast butter that give French people a reason to start eating butter again at breakfast, whether they have breakfast at home, on-the-go or at the office.

Easy Submission Form – visual + answers

Baca seluruh brief

966d889af5ce4cb0865f4daedc59cbed

Président Lactalis

Thank you everyone!

Pemenang Hadiah Juri

Pemilihan oleh Président

Milya
Milya Hadiah #1
Milya 56.320 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Desain Label & Kemasan
Prancis

Hadiah #1 €3.000 untuk DS96207_for_C11797

Thanks for your idea! The details, the composition, the skills and the development of the idea is truly appreciated. The form of your concept is particularly new and attractive, which makes it a great concept.

Président
stefegret
stefegret Hadiah #2
stefegret 81.650 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
Belgia

Hadiah #2 €1.000 untuk DS96132_for_C11797

Thank you for this idea! The word "mousseline" is very inspiring, the texture is unusual and different from whipped cream. It's a great concept, that opens a new range of possibilities!

Président
conceptionredaction
conceptionredaction Hadiah #3
conceptionredaction 321.650 Skor Kreatif
  • Penulisan Kreatif
  • Penulis Skrip
Australia

Hadiah #3 €500 untuk DS96057_for_C11797

Thanks for your idea! Your idea evokes a lot greediness which is really great. The quality of your visual is very appreciated, and the whirl on the top is a very inspiring element.

Président

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