Reinvent Président Butter for Breakfast Kontes Berakhir

Reinvent Butter to cater to changing French breakfast routines that consume less and less butter at breakfast.

€5.000
Kontes berakhir pada Minggu, 04 Agustus 2019
Ilustrasi - Penulisan Kreatif - Desain Label & Kemasan

In western countries, butter is ubiquitous. In France, it is still a sign of traditional, authentic, pure, high-quality and indulgent food, and French people love butter! At bakeries, for example, they sell “ordinary croissants” and “butter croissants.” The latter are more expensive, far tastier, and even flakier!

Traditionally, butter is a staple breakfast food: spread on baguette, brioche, brown breads, or on sliced bread / toast. Some French people “dunk” their butter “tartine” in a big bowl of coffee (often with milk), tea or hot chocolate as the ultimate sign of a regressive, leisurely, healthy indulgence. Sometimes, they add jam, honey, hazelnut or chocolate spread to their butter tartine.

However, in reality, French people are eating less and less butter because less people, especially 18 to 24-year-old, eat breakfast at home during the week.

That’s why Président Butter, the market leader, who is known for “gastronomic quality & the pleasure of butter” needs your help to invent a new butter product specifically for breakfast in France. Can you help?

Invent a new Président breakfast butter that give French people a reason to start eating butter again at breakfast during the week, whether they have breakfast at home, on-the-go or at the office.

Confidentiality: 
This contest is subject to specific confidentiality terms. Your submissions and the details of this contest (including this brief and all the client’s materials available on this page) can’t be disclosed or used outside the contest. Please see the Non-Disclosure Agreement (NDA) available in the Appendix to the Rules for further details.

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