Enfagrow Nudge – Shower- Feeding- Sleeping ritual
When babies pass the milestone of their first year, moms often decide to make changes in how they care for them. As the young kids grow and look healthy, moms think they can stop feeding them baby food and adopt regular ingredients like fresh milk or milk powders instead of full-nutrition milk formula. Parents often ignore the exact nutritional needs of their child, and their behavior tends to relax progressively, even though they should maintain the nutritional intake to keep their children in good health.
It is important to raise moms’ awareness on how they can easily fulfill their children’s nutritional needs, with the use of milk formula complementing the rest of the daily diet. Milk formulas are specifically designed for young children and provide them with all the nutrition they need at their age. Enfagrow is one of the leading milk formulas on the market and would like to connect with moms in a different way. They do not want to launch a big emotional campaign like other brands and instead want to use behavioral science to change moms’ behavior for the better.
Enfagrow needs your creativity to find small ideas that could make a positive impact on moms. In this challenge we will focus on how Enfagrow becomes part of the daily routine of moms. We know moms tend to stop using milk formula to make their life easier – so they can serve the food they prepare to their kid, in a smaller portion.
Based on research we found that moms follow a ritual of SHOWER – FEEDING SLEEPING with the baby every evening. Babies get hungry after taking a shower, moms feed them with milk and they usually go off to sleep after drinking milk in their bed. Studies show that sleeping is the time when the child’s brain consolidates all the learning during the day in the form of memory, leading to the child’s brain development.
There are many options you can explore along the experience of showering the baby, feeding milk formula and going to sleep. How can you creatively connect Enfagrow with this daily ritual of SHOWER-FEEDING-SLEEPING and make sure moms do not miss that important step?EASY SUBMISSION form is active for this contest. Learn more