“Butterfinger Challenge 2020” Kontes Berakhir
eÿeka Express

Help create an appealing communication concept for Butterfinger, the delicious peanut snack from Ferrero!

Kontes berakhir pada Minggu, 03 Januari 2021
Penulisan Kreatif

Butterfinger is a candy bar with a long-standing history in the USA. Ferrero is preparing the global launch of Butterfinger (focus on Europe and China) with a new recipe, but staying true to its core values: crispy, creamy and peanut-buttery. The product is made with a triple layered wafer bar enriched with peanut cream and with crispy rice for a lighter snack experience.

In consumer research, we found that:
- The multi-taste (sweet with a hint of salty) and multi-texture (crunchy, crispy and creamy) are what make this product unique, especially for providing a balanced taste experience.
- Because of the peanut content, the bar can be suitable and credible for a little energy boost throughout the day
- Besides a little energy boost, the product is also suitable for a sweet, indulgent treat or to kill a little hunger
- The bar turns out to be lighter than expected: whereas consumers had expected a heavy candy bar, the wafer makes the bar surprisingly lighter than they would have thought, but in a good way.

Hence, there are still different directions that we can go into for the positioning in the market of Butterfinger.

Therefore, we need a creative concept for Butterfinger: write a creative concept and impactful tagline for the new Butterfinger bar!

EASY SUBMISSION form is active for this contest. Learn more