Coca-Cola: new refillable bottles solution 3 hari tersisa

Help Coca-Cola develop a model for refillable bottles!

€5.000
3 hari tersisa
Desain Grafis - Penulisan Kreatif

Have you ever wondered what is going on behind the closed doors of the innovation department of a multinational company? Well, you’re about to find out! Even better, you’re about to contribute to their next big thing.

The Coca-Cola Company is, like many other companies, looking for ways to make their business more sustainable. While, as a soft drink manufacturer, they still produce and sell a lot of single-use plastic, changing this has become one of their top priorities.

That’s why Coca-Cola is building a model or framework for returnable/refillable bottles. The basic idea is to have both glass and plastic bottles cleaned and refilled after every use. From a consumer perspective, it would look a bit like this: when buying or ordering a bottle, consumers pay a deposit that will be refunded when the empty bottle is returned or collected (remark: the deposit system is not fixed and can be challenged by you if you have a better idea). The bottle is then sent back to the producer to be washed and refilled.

Help Coca-Cola to come up with engaging and convincing ideas of a reward system to incentivize consumers to buy returnable/refillable bottles together with easy ways to transport and store them.

 

EASY SUBMISSION form is active for this contest. Learn more
Lihat seluruh brief, tetap dapatkan kabar terbaru, dan upload karya kamu Masuk dan gabung kontes