Create premium, playful and seamless accessories to enhance the experience of cold coffee drinking.
Cold coffee consumption is on the rise and in some countries like Japan, Korea and the US even tends to become the main way of consuming coffee. Nowadays, cold coffee pictures and recipes are heavily shared on social networks. People have even invented new cold coffee recipes during the lockdown (for example dalgona, etc).
People mostly consume cold coffee on the go through Ready-to-Drink formats or buy cold coffee at coffee shops. An in-home (or prepared at home and taken away) consumption is also growing thanks to the development of preparation kits (instant coffee, concentrates to dilute) or the use of manual percolator. These ways of preparing ice coffee requires cooling down the temperature of the beverage by placing it for some time in the fridge or/and adding a lot of ice cubes in the glass.
Consumers enjoy cold coffee around lunch time to refresh, recharge, energize and socialize. Though mostly consumed at summertime, cold coffee consumption is extending to different moments of the year.
Cold coffee consumers always use ice cubes when they drink ice coffee, ice latte or cold brew coffees. The main challenge with using ice cubes is that with time ice melts and dilutes in the coffee affecting its taste.
Cold coffee consumption is also strongly anchored in the modern way of living in Asia and US. People consume ice/cold coffee for socializing, while commuting, at work or on-the-go. There is also a great need for customization and those beverages are also often used as a support for social communications (post on Instagram, contest of new recipes, etc…).
Today we invite you to create ideas for a new range of cold coffee accessories that will deliver a premium, playful and seamless experience to the cold coffee consumers. Are you up for the challenge?EASY SUBMISSION form is active for this contest. Learn more