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Studi Kasus: Positioning Mini Oreo on The Market

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Bayangkan tentang segala karakteristik dari Mini Oreo dan wujudkan satu hal yang membuatnya sangat menarik untukmu. Tujuannya adalah untuk meyakinkan semua orang bahwa Mini Oreo adalah pilihan terbaik untuk mereka!

4 Pemenang 272 Kontributor 516 Media diterima 42 Negara 11 Bahasa

Mini-Oreo Mondelez

Dear Community,

We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.

It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.

And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.

It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !

So thanks again for all your help & enthusiasm on this project.

We wish you all the best for your next submissions.

Kind regards

The Oreo team :)

Pemenang Hadiah Juri

Pemilihan oleh Mini-Oreo

butterflyhy Hadiah #1
butterflyhy 0 Skor Kreatif
  • Desain Grafis

#1 Hadiah €3.800

garygeorgec Hadiah #2
garygeorgec 22.460 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
  • Penulis Skrip

#2 Hadiah €1.300

FlorentSabatier Hadiah #3
FlorentSabatier 10 Skor Kreatif
  • Video

#3 Hadiah €630

Chandandesigner Hadiah #4
Chandandesigner 50 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Desain Label & Kemasan

#4 Hadiah €630

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