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用視覺圖片和標語來告訴我們達能的使命!

在達能,我們的使命是為人們提供最好的酸奶,以幫助人們享受生活中健康和快樂的一面。這份對于健康和享受的承諾讓達能酸奶在新鮮乳制品行業中取得全球的領先地位。

今天,達能酸奶希望找到一個更好的和吸引人的方式來表達自己的使命和信念。

我們給你的創意挑戰是:幫助達能將它的價值觀和理念帶入視覺設計(插圖或攝影)和標語中。

格式:設計、插畫、攝影、故事板

如果你認為你的視覺作品應該以動畫形式表達,你可以做成動畫。但你所提交的動畫創作不能超過5秒。

3 Pemenang 109 Kontributor 152 Media diterima 30 Negara 10 Bahasa

Pemenang Hadiah Juri

Pemilihan oleh Danone

met_mangindaan
met_mangindaan Hadiah #1
met_mangindaan 0 Skor Kreatif
  • Desain Grafis
Indonesia

#1 Hadiah €3.000

I heard about eYeka few months ago from my friend. He told me eYeka shares good creative challenge from great companies around the world. As a start, me and him (an animator) create an animated video for Lenovo (be a doer) challenge. We have lost on that challenge, but I don't give up. I made an illustration for Stand for Japan and lost again. And as my third attempt, I asked my friend Rangga Immanuel (great senior art director) to join the Danone challenge. Actually it's not an easy task because I saw the brief challenge days before the deadline and we had not enough time to do some brainstorming session and exercises. We just shared the ideas via email in 2 days and I did the visual in 2 days. Based on the video profile attached on the brief and did some little research on the net, we did this concept.

We specially loved the positive energy and inclusiveness of the proposed visual. The author captured in a very creative way the intergenerational dimension of our products. Also glad for us to prize an author from such an important country for the future growth of Danone Dairy such as Indonesia.

Danone
howyee
howyee Hadiah #2
howyee 10 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
Hong Kong

#2 Hadiah €1.500

Happy to share my experience with you. Last year I resigned my job and would like to do something creative and relate to drawing. However, it is hard to find as I don't have art and design background. At that time, I found eYeka from Internet. Since I only know drawing, I could only participate the contest with illustration. My creation process is very simple. After studying the contest brief, I will draw out my first idea, then study again and elaborate more. Sometimes my idea may totally change. I think a detail brief could inspire more idea.

Great visual, its simplicity and its colors …Very meaningful print of actions and passion which are inside of a cup of Danone Yoghurt.

Danone
hunty
hunty Hadiah #3
hunty 376.570 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
Inggris

#3 Hadiah €500

I enjoy the challenge that all the contests provide. Having worked in the Advertising Industry as an Art Director for a lot of years before I had my car smash. I found that eYeka provides me with creative challenges that test my ingenuity, as I attempt to produce good ideas in a professional way without having all the technical back up I used to have. At the end of the day a good idea is what counts. Danone products are regular residents in my refrigerator and I felt I had a connection with the product and the visual answers the brief asked for. When I have decided to take part in a project I usually spend some time creating a theme board palette of ideas, colors and typography. My inspirations are drawn from every form of visual media, but most importantly from my love of the Fine Arts and Advertising. Most of the work that I do is done alone but there are occasions when I collaborate with musicians and film makers to produce a complete project.

The submission cough our attention by the power of a simple tag line. Simple but very meaningful words

Danone

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