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Studi Kasus: Reinventing instant coffee, café style

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Ciptakan ulang kopi instan dengan gaya Café

Kopi instan telah berkembang selama bertahun-tahun, dari bubuk berwarna cokelat dalam sebuah toples hingga produk-produk terbaru dalam sajian sachet yang menyediakan kopi bergaya café seperti latte atau cappuccino. Namun demikian, masih banyak orang yang menginginkan secangkir kopi dari sebuah Café (pikirkan mengenai Café di daerah tempat tinggalmu). Kopi dari Café bukan hanya tampak menggoda, tetapi juga terasa seperti kopi berkualitas, dengan aroma yang berbeda, busa yang nikmat dan dapat disiapkan sesuai dengan seleramu.

Tidakkah akan ideal ketika kamu dapat memiliki kopi instan di rumah, kapanpun kamu mau, sambil tetap menikmatinya dengan gaya seperti kopi di Café?

Buat sesuatu yang dapat memberikan kenikmatan dari kedua dunia tersebut dengan menciptakan ulang kopi instan dengan sebuah ide produk sehingga dapat dinikmati sebagai suguhan di rumah dengan gaya Café.

Format: Gambar, ilustrasi, sketsa, storyboard, dan media visual apapun yang dapat membantu menjelaskan idemu

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3 Pemenang 116 Kontributor 138 Media diterima 31 Negara 9 Bahasa
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Nescafé Nestle

“Our partnership with eYeka will enable new thinking and a fresh approach taking our
existing consumers, and using their ideas and their voice, to shape our brands for the future.’’

Pemenang Hadiah Juri

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kleww
kleww Hadiah #1
kleww 240 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Desain Label & Kemasan
Prancis

Hadiah #1 €7.500 untuk Nescafé : mix and drink

Some months ago one of my friends told me about eYeka. I’ve never participated in the contests before, but she said it was about being very creative for well-known brands and as a freelance graphic-designer I liked the idea. I’m an instant coffee-drinker so this topic inspired me, as I’m too lazy to prepare a real home-made coffee or to go to a café. I’ve got inspired by Nutella products – small sticks and chocolates, I think their packaging as always fun. Anyway, thank you so much eYeka!

Morsy
Morsy Hadiah #2
Morsy 10 Skor Kreatif
  • Desain Grafis
Prancis

Hadiah #2 €5.000 untuk Nescafe

I knew eYeka through an email I received and I generally participated in contests for the money and possibility of making professional connections. I took part in this contest simply because I was inspired by the brief. Normally I create my media by using Illustrator and brain… Thinking, I mean. I usually work alone and I get inspiration from luxury stuffs, everyday life, and urban lifestyle.

Phixel
Phixel Hadiah #3
Phixel 430 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Penulis Skrip
Aljazair

Hadiah #3 €2.500 untuk Nescafe Mix-it-Free

I have known about eYeka through a friend. I like to participate in eYeka’s contests because of challenges. Sometimes some creative briefs are very hard to answer to… and this is the very exciting part i like ! The Nescafé contest was especially fun. Making a packaging or an idea for one of the most greatest brand in the world is just awesome! I usually use Illustrator and photoshop to create medias. this is the last part of the process. the first one is to makes researches (a lot of researches!!!) to be sure to understand the subject you want to work on. Inspiration is…well… a very large field to play in! everything inspires me in general. for this contest, for example, i went through reading scientific articles on the internet about coffee !!! I often worked in a team when i was an agency’s Art Director. Now that i’m a freelancer, most of the time, i work alone. THANK YOU VERY MUCH EYEKA! YOU ROCK!!

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Well done, guys! You have successfully helped Nescafé re-invented instant coffee with a new product idea. We received a lot of nice entries where they show really unique ideas we’ve never seen before. Creativity at its’ best!

116 Kontributor