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Tantangan
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Tunjukkan "Waku-doki" Toyoka yang menakjubkan kepada para penggemar atletik
Pemberitahuan: kamu harus membaca seluruh brief untuk memahami tantangan ini, tidak hanya rangkumannya saja.
"Waku-doki" adalah perasaan yang kamu alami ketika jantungmu berdebar menanti sesuatu. Waku-doki adalah dorongan adrenalin intens yang menghasilkan sukacita dan kegembiraan. Olahraga seperti atletik penuh dengan momen "Waku-doki".
Toyota mensponsori Kejuaraan Dunia Asosiasi Internasional Federasi Atletik (IAAF) Moscow 2013 dan ingin memberitahu orang di seluruh dunia mengenai pensponsoran tersebut dan menghubungkan semangat “Waku-doki” dengan para penggemar atletik di seluruh dunia.
Ciptakan ide acara yang unik, berjiwa muda, dan menarik untuk Toyota dimana orang bisa mengalami dan membagikan semangat “Waku-doki” di tempat dan dari mana pun di seluruh dunia pada saat Kejuaraan Dunia IAAF Moscow 2013.
Idemu akan menginspirasi pengembangan acara-acara di banyak kota di Dunia dan sebuah kampanye promosi global bagi pemirsa di seluruh dunia.
FORMAT: Gambar, ilustrasi, sketsa, storyboard, media visual apa pun yang dapat menjelaskan idemu.
Pemenang Hadiah Juri
Pemilihan oleh Toyota
NataPictureton Hadiah #1
- Desain Grafis
- Video
- Ilustrasi
- Penulisan Kreatif
- Desain Label & Kemasan
#1 Hadiah €2.000
remake1990 Hadiah #2
#2 Hadiah €1.000
A friend showed me eYeka website and told me there are some video contests going on, So I checked it out and then signed up :) it's a very cool website that gathers different creators in different segments.
I like sharing my thoughts, especially those about filmmaking, or script writing ideas, so I participate in contests. I especially like those idea contests asking for “ideas for TV scripts, events …” they drive me to participate.
When I knew I won in this contest… It was a mixture of joy and anticipation because eYeka told me that I have to wait the Toyota to decide if they will buy the intellectual property, which it didn't happen at last, but overall I felt great, it was like this smile ” ^^ “.
When creating entries, I usually start with PowerPoint and then convert to pdf for better visual and esthetic content.
I don't know exactly where I get inspiration from , I just take the first idea that comes to my head, then I will work on them and try to develop them, that's all. I create everything by myself
tagore Hadiah #3
#3 Hadiah €750
About one year and a half back, I found eYeka via google search. I participate in contests simply because it's fun. I am restless my nature and I constantly need to engage myself in a creative process. And each time there is a new brief on eYeka that takes my fancy, it helps me engage myself.
When I got the news that I won, I feel GREAT! Hope it won't just stop at this. When creating the media, I follow the “No hard and fast rule”. But when an idea sprouts in my head, I just follow it intuitively with a bottle of beer :)
I get an adrenalin rush just when I am working on a brief. And that process itself is my inspiration. I work alone.
thewiner Hadiah #4
#4 Hadiah €500
I knew eYeka from the internet. I decided to participate in Toyota contest because I am very interesting about the event idea, I like Toyota product and I have created many events in Indonesia for national covered. When I found out I won, wow it's like the dream come true!
When creating media, I will observe and check what the trend is, to see what the brand behavior is and I will then choose the concept.
My inspiration comes from my imagination when I see some movie or when I travel.
I work alone to create ideas, but I will then work with my colleague for the design.