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Studi Kasus: A Brilliant Idea for a very Creative Brand Campaign

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Beyond transportation, what brilliant experiences can a car offer?

Tell us an original, unique and engaging story where people have a brilliant, memorable experience with a car.

Print or video/animation recommended in 30 - 60 seconds

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I want to thank Innocean, Hyundai and eYeka. I am very glad to know that my idea is a source of inspiration for Hyundai, and the fact that I saw my idea in these magazines is really amazing! This was the intent of my concept and I posted 3 works just to demonstrate the flexibility of the idea, beyond the execution, so I am particularly pleased that Hyundai caught it. I strongly believe in the power and the beauty of ideas. Behind every good idea there is a good story, and that is what we are created for: to tell stories. There is always a blank paper to fill. That’s the eternal challenge, and the eternal source of inspiration.

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