Samsung Galaxy S4 Kontes Berakhir

The winning entry had us engaged straight from the start. The story was clear, concise and flowed through to the end. As per the brief this video showed us how Samsung devices and features open up your creativity and allow you do  out of the ordinary things. The hero was imaginative, likeable and had an element of cool factor. The unexpected twist at the end showed us his sense of humor which likens to our brand. A high quality video and productions style that could easily sit beside some of our Brand Communications in market.

We like how this video portrayed the realistic relationship between Elena and her Samsung S4. The video is quirky and honest and really enjoyed how it's delved into a behind the scenes look at how Elena uses her smartphone during her day. It shows what an important tool your Samsung mobile is and what you would be missing without it.

High impact, great production and dynamic – this entry continues to build the hype around the S4s Drama Shot feature. The people in the video are creative, fun and make the most out of life which matches up to the Samsung brand values.