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Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

A video pitch

4 Pemenang 66 Kontributor 85 Media diterima 24 Negara 6 Bahasa

Lay's Pepsico

Dear contestants,

Thank you very much for your participation in the Lay's project. The ideas that you submitted are very creative, fun and some of them were very fresh. Thanks a lot for your efforts and congratulations to the winners!!!

Lay's Team.

Pemenang Hadiah Juri

Pemilihan oleh Lay's

ericdraven Hadiah #1
ericdraven 80 Skor Kreatif
  • Video
  • Animasi

#1 Hadiah €15.000

Great job done on lots of things: idea, director's effort, execution, casting, acting etc.
We all anjoyed the copy very much and keep watching it :) Thank you.


fedefracchia Hadiah #2
fedefracchia 17.390 Skor Kreatif
  • Video
  • Penulisan Kreatif
  • Penulis Skrip

#2 Hadiah €9.000

This was our first Eyeka Grants contest, and we did our best to produce a truly high-quality ad, one good enough for such a beloved, always-perfectly-stylized brand like Lay's. Overall, we're pretty happy with the result, although the 15" format proved to be a lot harder than we thought. Let's hope eYeka puts out a lot more video projects with Grants, as they're a great way to get great ads done, both for brands and creatives. Thanks again for the opportunity!

Very funny copy and great quality. Thank you.

devonferguson Hadiah #3
devonferguson 6.540 Skor Kreatif
  • Video
  • Penulisan Kreatif

#3 Hadiah €8.000

Funny, easy short. Thank you.

Andy777 Hadiah #4
Andy777 30 Skor Kreatif
  • Video

#4 Hadiah €7.000

Thank you for your participation.


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