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Can you break away from haircare products advertising clichés, in time for summer?

Show us a different way to surprise young women with Pantene’s new limited edition Summer Treatment and get them talking about the brand!

1 page print ad and 1 page text explanations with answers to the questions, maximum 2 pages (PDF).

5 Pemenang 7 Favorit Komunitas 147 Kontributor 280 Media diterima 40 Negara 11 Bahasa
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Pantene P&g

Thank you so much for your entries! They are so fresh and have given us great inspiration to make our brand more contemporary and relevant.

Here is the video Case Study on this successful project! 

Pemenang Hadiah Juri

Pemilihan oleh Pantene

ZMardin
ZMardin Hadiah #1
ZMardin 85.930 Skor Kreatif
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Indonesia

#1 Hadiah €4.000

I loved how simple, visually distinctive and universal your idea is.

Pantene
kadarican
kadarican Hadiah #2
kadarican 72.820 Skor Kreatif
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India

#2 Hadiah €2.000

Wow...I am really happy for getting the second prize from a big brand like Pantene. Thanks for Pantene and eYeka for this challenging contest. 
Congrats to other winners also.
Regards Kadarican

I really appreciated the carefree spirit and joy in your idea and the visual perfectly expressed it.

Pantene
evgeniylg123
evgeniylg123 Hadiah #3
evgeniylg123 736.750 Skor Kreatif
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Rusia

#3 Hadiah €2.000

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really liked how your idea used beautiful hair in such a visually distinctive way.

Pantene
evgeniylg123
evgeniylg123 Hadiah #4
evgeniylg123 736.750 Skor Kreatif
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Rusia

#4 Hadiah €1.000

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really appreciated the fun and energy in your idea.

Pantene
rojesbastet
rojesbastet Hadiah #5
rojesbastet 4.110 Skor Kreatif
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China

#5 Hadiah €1.000

First,Pantene is very popular in China and especially with young people,so it's quite familiar to me as well.This new product aims to protect hair which is easier to get damaged in summer,it's fantastic!not only for this competition,but also i'm looking forward to using it.
Second,according to the brief,I understood it and got an idea directly,because I use Pantene as well. In the view of customer,I think my idea is considerate enough. Therefore,as a lady,I wanna be more confident with such beautiful hair in summer.
At last,I really appreciate it. It's my great honor to get this prize.I hope my idea can be practical.

I loved the thought of "no fear" - it's so positive and empowering.

Pantene

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