Knorr - Love the soil Kontes Berakhir

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Spread the message that the root of delicious Knorr soups is farming that loves the soil.

Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.

Presentation with visuals and text (maximum 3 pages PDF).

3 Pemenang 5 Favorit Komunitas 82 Kontributor 84 Media diterima 28 Negara 9 Bahasa
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Knorr Unilever

Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.

 

Pemenang Hadiah Juri

Pemilihan oleh Knorr

Pablo_Margara
Pablo_Margara Hadiah #1
Pablo_Margara 22.030 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
Spanyol

#1 Hadiah €3.000

First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!

With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.

Knorr
ManuFF
ManuFF Hadiah #2
ManuFF 35.380 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
  • Penulis Skrip
Spanyol

#2 Hadiah €1.500

We believe that this compact growing kit can be an effective promotional item in trade. Having a compact, small size packaging and integrating with an app made this idea to use in our "love the soil" campaign.

Knorr
learousse
learousse Hadiah #3
learousse 50 Skor Kreatif
  • Penulisan Kreatif
  • Desain Label & Kemasan
Prancis

#3 Hadiah €500

Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.

Knorr

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