Duracell - Empowering Sports Kontes Berakhir
eÿeka Express

This was a very creative transformation of the linkage between the Bunny who just cannot stop running and the sport of running. The use of Infinity racetrack was something we can imagine working across many touchpoints thanks to its simplicity.

This was a great linkage between the Duracell Bunny who never stops running and popular culture. For our brand it is important to appear popular and relevant, especially to a younger audience. This achieves it in a great way that consumers quickly understand and feel rewarded. We can imagine this working very well in touchpoints such as social and print.

This was a very creative transformation linking the sport of running and the Duracell Bunny. The creative is subtle without being complex and leaves the consumer feeling genuinely rewarded. We can imagine this working especially well in touchpoints such as social and print.

Thank you for this great entry. We loved the use of the multiple marathons as creative visualization of Duracell running for longer.

Thank you for this great entry. Duracell runs beyond the finish line is exactly right and we can see plenty of potential in how to further leverage this idea.

Thank you for the idea. Great creative transformation and love the subtledly of the idea.

Thank you for the idea. Great creative use of Duracell batteries to bring running to life in a slightly different way.

This was a very unique take on running and something that we believe can be leveraged in touchpoints such as social.

Duracell literally powering the runner was a great idea.

Fantastic idea - this is something consumer reads and feels genuinely rewarded. It is funny but on brand equity and benefit.

Beautiful creative linking running further to Bunny.

Nice creative approach to running further.

We liked that this brought a different angle to the running idea and actually utilized a device with the speaker system. It also poked at the benefit of power as well as longevity.

We liked the split screen comparison here showing that Duracell has always been with you running longer and longer.

Different creative transformation. Loved this idea of the maze.

This was a great idea and something we can imagine physically doing. i.e. the race in which the finish line keeps moving further and further away because Duracell never stops running.

Loved the use of the gym environment here to bring a new take on running beyond track running. Nice creative visualization through the worn out treadmills.

We liked the split screen approach here contrasting the 'ordinary' training with the elite running track.

Relay is a great idea and the creative use of Bunny paw was well received.

This is a nice creative highlighting the often forgotten importance of the battery.