Lihat hasil kontes Always - Odor Control
Tantangan
Ringkasan kontes
Help incontinent women feel in control with Always Discreet.
Create a unique, powerful and emotional poster that communicates that Always Discreet neutralizes odors.
Print ad and description (2 pages).

Always P&g
Impressive amount of entries in a very short time period, really capturing the odor benefit articulation in a diverse way. A clear example of the benefits from leveraging the wisdom of the crowd and interacting with passionate creative thinkers.
Pemenang Hadiah Juri
Pemilihan oleh Always

Designlassana Hadiah #1
Hadiah #1 €1.500 untuk Odor Trap
Obvious, clear, and simple. High potential to grab attention with opportunities to create a broader campaign

9103155 Hadiah #2
- Desain Grafis
- Ilustrasi
- Penulisan Kreatif
- Desain Label & Kemasan
- Fotografi
Hadiah #2 €600 untuk Always_zipper
Great link with the pad as the key element to neutralize urine odors. Obvious benefit articulation. Like how the unique pad design of Always Discreet could be leveraged.

tcordell Hadiah #3
Hadiah #3 €400 untuk No odor
Simple, clear,cleaver usage of the Always Discreet pad, and overt call out of odor neutralization benefit. A lot of times simplicity in communication is the best approach.
kategori Hadiah Tambahan

M-say Pemenang tambahan
- Desain Grafis
- Ilustrasi
- Penulisan Kreatif
- Desain Label & Kemasan
- Fotografi
Pemenang tambahan untuk Under lock
Link with Panty, a visual that could work to communicate both pad and panty forms in a cleaver way. The usage of the "Feminine Lock" showing a female body and sexy panty provides the right context to highlight the odor lock technology/odor neutralization benefit.

adrianzapatagarcia Pemenang tambahan
- Desain Grafis
- Ilustrasi
- Penulisan Kreatif
- Desain Label & Kemasan
- Penulis Skrip
Pemenang tambahan untuk Shhhh
Very creative benefit articulation and visual with potential to attract consumer's attention.

ramiabeladel Pemenang tambahan
- Desain Grafis
- Video
- Ilustrasi
- Animasi
- Penulisan Kreatif
- Desain Label & Kemasan
Pemenang tambahan untuk Go invisible
Great insight to leverage further. Opportunity to highlight more the odor neutralization benefit. Submission description captures the idea behind the visual, but there is an opportunity to enhance odor neutralization in the visual. Insight is still relevant.
Favorit Komunitas
Berdasarkan suara kontributor di Lingkaran Feedback
Teratas di Kualitas
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Peringkat 1 Designlassana 132.330 Skor Kreatif
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Peringkat 2 adrianzapatagarcia 894.000 Skor Kreatif
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Peringkat 3 markoo 437.220 Skor Kreatif
Teratas di Orisinalitas
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Peringkat 1 Designlassana 132.330 Skor Kreatif
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Peringkat 2 adrianzapatagarcia 894.000 Skor Kreatif
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Peringkat 3 tcordell 573.240 Skor Kreatif
Teratas di Story-telling (Bercerita)
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Peringkat 1 Designlassana 132.330 Skor Kreatif
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Peringkat 2 Publicomano 28.160 Skor Kreatif
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Peringkat 3 adrianzapatagarcia 894.000 Skor Kreatif