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Amaze Millennials with a totally reinvented tea experience.

Reinvent tea by finding ways to make Millennials excited by this timeless beverage and be proud to drink it.

Your idea must fit into 1 page: one visual and one paragraph of text.

Baca seluruh brief

3 Pemenang 8 Favorit Komunitas 55 Kontributor 81 Media diterima 24 Negara 7 Bahasa
F2d348b0cca14d16a21f6a1a89f90534

Unilever Unilever

I'd like to thank every single person who contributed to this project, your energy, ideas and creativity is startling and there were some many different ways to challenge to re-think key dimension on our category. From how we talk about it, to where it is served, to how it is disposed and millions of things in-between.

Pemenang Hadiah Juri

Pemilihan oleh Unilever

canguvencg
canguvencg Hadiah #1
canguvencg 98.530 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
Turki

Hadiah #1 €1.500 untuk #Blendin

I really enjoyed the way'd you thought about what really matters to this group of people and found a way to connect this to the traditional and inherent qualities and traditions of tea. I felt this was really a fresh way to approach contemporising the category.

Unilever
stevendoehler
stevendoehler Hadiah #2
stevendoehler 57.070 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
Amerika Serikat

Hadiah #2 €600 untuk Grow It Yourself

I really valued this way of forging a connection back to the product and the simplicity of the tea product. There were a number of similar ideas which actually tells me there is a powerful idea here but this one was expressed in a really compelling way.

Unilever
shobz
shobz Hadiah #3
shobz 1.044.260 Skor Kreatif
  • Desain Grafis
  • Video
  • Ilustrasi
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Penulis Skrip
Filipina

Hadiah #3 €400 untuk UniTEA

I found the idea very charming, actually quite realistic to do but delivering a very intimate and relevant message - a great activate idea to bring out the emotion within a tea moment between loved ones.

Unilever

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  • aventicum Peringkat 1 aventicum 699.220 Skor Kreatif
  • YESYUKOM Peringkat 2 YESYUKOM 275.400 Skor Kreatif
  • shobz Peringkat 3 shobz 1.044.260 Skor Kreatif

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