Unilever - Get the tea rockin'! Kontes Berakhir
eYeka Express

I really enjoyed the way'd you thought about what really matters to this group of people and found a way to connect this to the traditional and inherent qualities and traditions of tea. I felt this was really a fresh way to approach contemporising the category.

I really valued this way of forging a connection back to the product and the simplicity of the tea product. There were a number of similar ideas which actually tells me there is a powerful idea here but this one was expressed in a really compelling way.

I found the idea very charming, actually quite realistic to do but delivering a very intimate and relevant message - a great activate idea to bring out the emotion within a tea moment between loved ones.