Spread Mexx’s summer freshness by designing the packaging for Mexx Limited Editions perfume for the next three years!
What is happiness? It’s getting a dream job. It’s passing one year on holiday. It’s ticking one box on the bucket list. It’s all about those big stories. Big holidays. Big events. Or is it?
Mexx, a premium perfume brand, believes that happiness lies in the small moments of our lives. Getting the dream job is hard, finding true love is hard too. But appreciating the moments every day and finding joy in the ordinary is easy and simple. And these are the things that make us happy.
Mexx fragrance is sold in drugstores and supermarkets, mainly in Germany, Russia and Central Europe. Consumers are young people (18-29 years old) living in the urban areas. Every year, Mexx creates a limited edition to celebrate summer, with a specific theme. For Summer 2017, 2018 and 2019, Mexx will launch a fresh Limited Edition for Man & Woman under three themes related to SUMMER CITY MOMENTS.
Create arresting outer pack designs and impactful names for each of the three Limited Editions, to make them appeal to Millennial city dwellers and stand-out on shelf!
FORMAT: 6 page PDF including your 6 designs with short description.