Invent the next hit for Ben & Jerry’s
“If it’s not fun, why do it?” - Jerry Greenfield
"Business has a responsibility to give back to the community."- Ben Cohen
These mottos sum up the philosophy of Ben & Jerry’s. Ben & Jerry’s make an indulgent and amazing ice-cream packed with generous chunks and swirls. It’s euphoric. Their flavors, like Cookie Dough, Cherry Garcia, and Chunky Monkey are fun, and famous. Anyone who tries it once is immediately in love with Ben & Jerry’s.
We’re looking for ideas that push the brand to the next level, things that elevate the brand and make Ben & Jerry’s even more crazy, more bold, more indulgent, more Ben & Jerry’s!
Amaze us with your bold idea for a new line of Ben & Jerry’s that will delight Urban Millennials and make ice-cream lovers run to go buy it as soon as they hear about it.
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