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Invent the next hit for Ben & Jerry’s

Amaze us with your bold idea of a new line for Ben & Jerry’s that will delight Urban Millennials and make ice-cream lovers run to go and buy it as soon as they hear about it.

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4 Pemenang 92 Kontributor 133 Media diterima 32 Negara 7 Bahasa
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Ben & Jerry's Unilever

Thank you everyone! You submitted some great ideas and really got us thinking outside our regular ideas. We really appreciate all the work you put into it! Our favorite entries were those that tied most closely back to the idea of being a full line that was well differentiated from our current line-up, but premium to it. So many wonderful ideas, it was difficult to choose our favorites.

Now that the contest is over, may we suggest you go get some ice cream to celebrate?

Pemenang Hadiah Juri

Pemilihan oleh Ben & Jerry's

eepigni
eepigni Hadiah #1
eepigni 28.650 Skor Kreatif
  • Desain Grafis
  • Video
  • Animasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
Spanyol

Hadiah #1 €3.000 untuk THE BLUE DOT SORBETS

This was a great entry that really tied together lots of elements from the brief and created something very different for our consumers. It was well designed and incorporated our social mission, and it was clear why this could be a totally separate line from our current offerings. Nice job!

Ben & Jerry's
paddyyfr
paddyyfr Hadiah #2
paddyyfr 39.740 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Fotografi
Brasil

Hadiah #2 €1.500 untuk Mixed Brew

We liked how this was a complete line-up that felt very premium to our existing products, yet very in line with what the brand does. It was well designed and interesting, and felt entirely doable by the brand. The flavor combinations were well thought out and on-brand. Nice job!

Ben & Jerry's
vixslay
vixslay Hadiah #3
vixslay 19.350 Skor Kreatif
  • Desain Grafis
  • Ilustrasi
  • Penulisan Kreatif
  • Desain Label & Kemasan
Inggris

Hadiah #3 €1.000 untuk Tipple Trip Around the World

Nice job! We liked the story of travelling the world through cocktails and how that would provide a strong platform for premium ice cream.

Ben & Jerry's
AKdaBAOUS
AKdaBAOUS Hadiah #4
AKdaBAOUS 56.160 Skor Kreatif
  • Desain Grafis
  • Penulisan Kreatif
  • Desain Label & Kemasan
  • Penulis Skrip
Inggris

Hadiah #4 €500 untuk SCOOP - The Ice Cream Robot

This was a very out-of-the-box idea, but one that we liked. So much of value these days is about the experience that brands can bring to the consumers, so this was a good spin on how to do that in a unique way--for something that consumers take home! Nice job.

Ben & Jerry's

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