Invent a never seen before luxury fragrance that will emotionally appeal to Millennials.
For most people, especially the Millennial generation, perfume seems to have lost some of its power of attraction. How come? Why are Millennials less attracted to perfume?
This was not always the case, and the objective of this project it to bring back innovation and emotions into the world of luxury fragrances.
Invent a totally new perfume that creates emotions in order to become Millennials’ favorite.
Format: Presentation made of visuals and text (4 pages max - PDF).