Unilever: Reimagining Cleaning Kontes Berakhir

Reinvent home cleaning!

Mulai Jumat, 26 Agustus 2016 Akhir 11 September 2016 23.59 UTC Pertimbangan Hasil Tertunda
Mulai
Jumat, 26 Agustus 2016
Akhir
11 September 2016 23.59 UTC
Hasil
November 2016
Brief

Konteks

Over the last decades, our home has changed a lot and so has our way of living. We care about our living space more than before, especially when we realize that our home is a reflection of our personality and taste. We like to keep it tidy and clean… However, the products and tools for cleaning have not been changed radically enough to give us a premium cleaning experience. Not only do we want to clean our home effectively, we also want to keep our home at its best and fit the cleaning chores into our busy daily schedule.

Unilever owns several household care brands like Cif, Domestos, Sunlight and Klinex, providing cleaning products (mostly liquids inside bottles) and only a few cleaning tools, like sponges and brushes. It would like to explore premium innovations that enhance our cleaning experience and meet today’s needs.

Can you help us to design a premium cleaning product or tool that totally reinvents home cleaning?

Tantangan Kreatif

Design a premium cleaning product or tool that makes cleaning chores a breeze, or even an indulging experience.

What we want is truly innovative ideas that go beyond a normal cleaning product or tool. Simply adding some features to an existing sponge or spray is not enough here. Think about how to show premiumness through a more sensory experience, a simpler application process and the aesthetics of your design – make people want to pay around twice the price of the products currently available.

 There are two routes you should think about:

  1. A product that enhances the appearance and ambiance of the home: we all want a home that is beautifully presented and we could be proud of, to show to our guests. Your design needs to heighten the look or feel of the home via different ways. It could make the furniture shinier, remove unpleasant smells, or add some pleasant fragrances… Be creative!
  2. A product that enables us to do quick ‘touch-up’ cleaning in our busy daily routine, to keep our surroundings fresh and pleasant and also makes it easy and effortless. This is not about the thorough cleaning jobs, but about the satisfaction and peace of mind from freshening up your surroundings.

 

Please pick only one route per entry and develop your idea from there. Keep in mind that we want a product so beautifully designed that it could be present in our personal space, where we do not have to hide it in the cabinet. However, your idea still needs to improve the efficiency of cleaning. A cleaning product that is simply beautiful is not what we are looking for. Besides visuals, please explain your idea and how to apply it.

 

On the second page, please answer three questions to help us better understand your idea:

  1. How does your product improve the cleaning experience?
  2. What are the benefits of your product? Which problem(s) does it solve?
  3. Why do you think people would pay more for it?

Tips

Contoh ini hanya diberikan untuk menjelaskan apa yang kami harapkan. Harap jangan gunakan contoh tersebut dalam karya yang akan kamu kirim atau entrimu akan ditolak.

An example of a good entry could be a bottle of cleaning liquid with a pump in a beautiful porcelain container for quick ‘touch-up’ situations. Put a tissue on top of the pump and press down, and then you can wipe any surface with it. It could be placed on the dining table, in the living room or kitchen to clean up quickly and prevent a small mess from turning into big cleaning tasks.

A bad entry would be a brush with a tip that helps to clean corners. Although it has its benefits, it does not enhance the cleaning experience and people would not pay more for it.

Hadiah

Hadiah Juri

  • #1 Hadiah €3.000
  • #2 Hadiah €1.500
  • #3 Hadiah €500

Format

A presentation with visuals and texts (maximum 4 pages)

Kriteria untuk Menang

We are looking for innovative ideas that revolutionize how people clean and enrich cleaning experiences. The winning entries should be beautifully designed, easy to apply and increase the sensory cues. It is also important to answer the questions so we understand what is behind your idea.

Panduan

Panduan untuk kontes ini

  • We only accept entries in English.
  • In the top left corner, please clearly indicate which route you have chosen by adding the text Route 1” or “Route 2”.
  • Premium does not mean luxury. It should still be affordable for everyone. Also, we don’t accept any ideas involving electronic devices.
  • Your idea needs to work globally across countries and lifestyle. An idea focusing on solving a problem for a small community is not what we’re looking for.
  • Your idea has to be realistic and feasible. If you suggest a new formula or product feature, please explain how it works. Do not hesitate to search your inspiration in other industries.
  • Please use text & visuals to explain your idea and answer the three questions on a separate page. Do not hesitate to give your product a cool name!
  • If you have two ideas for two routes, please submit them separately.
  • Otorisasi dan lisensi untuk menggunakan elemen dilindungi (termasuk musik, foto..) harus menyertakan setidaknya (i) hak untuk menggabungkan unsur-unsur yang dilindungi di karya-karya baru yang berasal atau berdasarkan unsur-unsur ini, (ii) hak untuk menggunakan untuk tujuan komersial dan (iii) hak untuk menggunakan di Internet. Kamu harus dapat memberikan bukti tertulis dari otorisasi ini dan lisensi pada setiap saat.

Panduan standar eYeka

  • Jangan sebutkan data pribadi di dalam entri (nama, nomor kontak, alamat e-mail, dsb.)
  • Simpan kreasi versi berkualitas tinggi untuk digunakan jika kamu terpilih sebagai pemenang.
  • Mediamu harus merupakan kreasimu sendiri untuk dapat dipertimbangkan masuk ke dalam kontes.
  • Kamu harus memperoleh izin tertulis dari setiap pencipta dan pelaku yang telah berkontribusi dalam media tersebut.
  • Jika kamu memiliki karya apa saja (musik, foto, desain, dsb.) yang bukan merupakan milikmu sendiri, harap nyatakan di dalam keterangan media apakah musik dan/atau gambar yang telah kamu gunakan merupakan karyamu sendiri dan berikan tautan ke lisensi yang memberi kamu hak untuk menggunakannya.
  • eYeka akan meminta kamu menyediakan bukti tertulis atau salinan semua dokumen tertulis yang mengonfirmasi izin penggunaan karya tersebut yang memungkinkan eYeka dan klien-kliennya untuk menggunakan media sesuai ketentuan Peraturan kontes.
  • Media yang tidak mematuhi peraturan-peraturan tersebut tidak akan diperhitungkan untuk dimasukkan ke dalam kontes.