eÿeka's Creative Techniques
Use your creativity to the fullest!
At eÿeka we believe that everyone is creative as soon as one opens his mind and lets ideas flow freely. To help creators from everywhere tackle brand issues, we are providing you with Creative Techniques. Browse them, play with them and add them to your daily creative process to generate your best ideas!
The techniques are inspired from Cracking Creativity: The Secrets of Creative Genius by Michael Michalko.
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We must persevere and ask ourselves the right questions. Rather than asking "Why did I not win?” I asked myself the question "Why did they win?" Try to understand what the jury liked in the winning entries: Is this the idea? The quality? And try to go in that direction.
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To enhance your creativity I believe you need to have an open mind, as someone once said “A mind is like a parachute, it works better when it’s open”. You need to be flexible in your approach, think laterally and understand that anyone can have a great idea!