Coca-cola — Refreshing the world, one story at a time
Studi Kasus: Interpreting Coca-Cola’s energizing refreshmentBaca kisah sukses Coca-Cola selengkapnya
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.
Its stock is listed on the NYSE and is part of DJIA; S&P 500 index; the Russell 1000 Index; and the Russell 1000 Growth Stock Index.