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Mondelez — Creating Delicious Moments of Joy

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Studi Kasus: Positioning Mini Oreo on The Market

Baca kisah sukses Mini-Oreo selengkapnya
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Studi Kasus: Winning The Hearts Of Millennials Back Through Engaging Video Content

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Mondelēz International, is an American multinational confectionery, food and beverage conglomerate which comprises the global snack and food brands of the former Kraft Foods Inc. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, a combination of the words for "world" and "delicious" in Romance languages.
Mondelēz International manages snack brands around the globe, including cookies and crackers (Oreo, Chips Ahoy!, TUC, Belvita, Triscuit, Club Social, Barni, Peek Freans), chocolate (Milka, Côte d'Or, Toblerone, Cadbury Dairy Milk, Lacta), and gum and candy (Trident, Dentyne, Chiclets, Halls, Stride, Cadbury Dairy Milk Eclairs). Mondelez's strategy is consistently delivering top-tier growth by:

  • Unleashing the Power of Our People; 
  • Transforming Snacking; 
  • Revolutionising Selling; 
  • Driving efficiency to fuel growth; 
  • Protecting the Well-being of our Planet.

Source

Family under Construction

€3.000 Ilustrasi - Penulisan Kreatif

eYeka Express
Family under Construction
176Penantang
50Peserta
83Media yang dikirim
60Media diterima

Better Together

€3.000 Ilustrasi - Penulisan Kreatif

eYeka Express
Better Together
300Penantang
42Peserta
78Media yang dikirim
44Media diterima

Cadbury Favorites

€6.500 Ilustrasi - Penulisan Kreatif

Cadbury Favorites
458Penantang
95Peserta
155Media yang dikirim
66Media diterima

Suara Kesegaran Halls

€15.000 Animasi - Video

Suara Kesegaran Halls
575Penantang
54Peserta
64Media yang dikirim
52Media diterima

Easy Mac

€15.000 Animasi - Video

Easy Mac
611Penantang
74Peserta
102Media yang dikirim
74Media diterima

Cadbury dan Oreo

€5.000 Ilustrasi - Penulisan Kreatif

Cadbury dan Oreo
567Penantang
59Peserta
94Media yang dikirim
63Media diterima

Waktunya Mikado!

€5.000 Desain Grafis - Ilustrasi - Penulisan Kreatif

Waktunya Mikado!
690Penantang
126Peserta
186Media yang dikirim
80Media diterima

Jell-O

€5.000 Desain Grafis - Desain Label & Kemasan - Ilustrasi - Penulisan Kreatif

Jell-O
1406Penantang
232Peserta
482Media yang dikirim
122Media diterima

Mini Oreo - ID

USD 8,000 Desain Grafis - Ilustrasi

Mini Oreo - ID
1694Penantang
348Peserta
790Media yang dikirim
516Media diterima

Merek bagian dari Mondelez