eYeka’s eYe on the crowd – The changing beauty landscape
Beauty is quickly moving away from the idea of ‘prescribed beauty’ to beauty that is open to many more interpretations and forms. eYeka’s community of creators have always had their own unique point of views reflected through the entries they submit for various beauty contests. To capture the changing beauty landscape from a unique consumer point of view, we’ve looked at the eYeka contests within the beauty category which ran on the platform in 2015 and 2016. The entries from these contests inspired brand campaigns and the innovation pipeline for leading beauty brands.
A retail trend report based on consumer-generated retail ideas
At eYeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple or a deep analysis to our clients to better understand the crowd's wisdom. Over time, this activity also allows us to identify overarching trends, especially when several contests have the same topic - like retail. We have analyzed 10 retail projects launched on our platform to look for innovative and groundbreaking retail ideas, totaling more than 500 ideas generated by consumers. Here are 5 crowdsourced retail trends.
Creating video content?
Over 4 billion hours of video are watched every month on YouTube… How can your brand cut through?
Our short whitepaper, written in a unique collaborative spirit with Coca-Cola, Energizer, Asatsu-DK, eYeka, Unruly and ThisMoment, provides best practices on how Coca-Cola achieved 6 millions online mentions with video content scoring in the top 10% of best ads and Schick Quattro achieved 21% view-through rate while lowering cost to conversion by 54%.
Online co-creation to accelerate marketing and innovation
A decade ago, acclaimed Harvard University Professor Michael Porter, a leading authority on corporate strategy, asserted that innovation was the central issue in economic prosperity. Today, innovation is firmly on every CEO’s priority list but the capability to bring the right innovation to the market quickly is still lacking. But business leaders could have been searching in the wrong places.
Yochai Benkler, the thought-provoking author of “The Wealth of Networks”, argues that the solution may lie within consumers and not within firms. What if companies could tap into the free flow of ideas generated by millions of people online to innovate? This white paper is designed as a crash course on online co-creation so that marketers and innovators can better understand how to unlock the collective creative power latent in consumers to accelerate marketing and innovation.
The future of shopping
With the rise of online, mobile and now social shopping, many predicted the rapid demise of the antiquated "brick-and-mortar" store. Yet it proved rather resilient…
This whitepaper, co-created with eYeka’s creative consumer community and a panel of retail experts, highlights how consumers envision the future of shopping. It provides visual and authentic insights into how consumers expect to navigate through an ever growing, dizzying array of brands, products and ways to purchase them. Will retailers listen and deliver on consumer expectations? This co-created whitepaper will prove invaluable to those interested in consumer trends and retail marketing.
Using co-creation to conquer the Chinese cosmetics market
For global cosmetic companies, China is no longer just an “emerging” market; it has become the place to be. With the highest growth rate in the world, China promises big opportunities - but also big challenges.
More and more Western brands are trying to understand the desires of Chinese consumers; which products will appeal to their needs and tastes and which are the best and most relevant ways of communicating with them? Chinese consumers love Western brands. However, they are beginning to seek out local cosmetic brands because these brands have a deeper grasp on Chinese needs and culture. It therefore becomes a necessity for global cosmetics companies to develop a localized approach to the Chinese market.
This paper examines how online co-creation can help engage creative Chinese consumers with Western brands. As a result, Chinese consumers can assist foreign cosmetics companies in localizing and developing more relevant products for their own markets.