Oral-B has reinvented how we innovate, through a toothbrush.
The world’s first connected toothbrush was developed with wisdom of the crowd
Procter & Gamble launched the Oral-B SmartSeries 7000, the world’s first connected electric toothbrush, which connects via Bluetooth Smart technology to the Oral-B app, creating a simple and intuitive combination of hardware and software.
A toothbrush inspired by consumers’ ideas
The development of the connected toothbrush got help from 67 ideas. Oral-B uncovered strong needs for more personalized dental regimens, eagerness to learn proper techniques and a strong desire to turn a chore into enjoyment, often through ramification of the brushing experience.
Where did the ideas come from?
The 67 ideas were submitted to a contest in which Oral-B invited eÿeka creators to talk about what an electric toothbrush that can connect to the Internet should offer to change their lives for the better. In 22 days Oral-B received 67 ideas from 28 countries.
Written praise for this consumer-centered innovation
Oral-B and eYeKa: Creating something to really smile about.
How Oral-B perceived this project
Our project with eYeka opened thousands of opportunities that are now feeding our Initiative Master Plan. Thanks to the richness of the ideas we have successfully made interactivity the new vector of innovation for Oral-B.
Stephen SquireOral Care BFO Marketing Director, Procter & Gamble
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